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Image by Dan Lynn

Our Mission

Our mission is simple yet powerful:  to help British manufacturers export, market, and sell their products in the United States and beyond.

 

We achieve this by offering a one-stop trade consultancy and e-commerce solution that supports UK companies every step of the way—from strategy to sales.

We are headquartered in Florida, the ideal gateway to the U.S., Latin America, and the Caribbean.

 

Our platform, TradeWithBritain.com, provides expert export readiness assessments, regulatory compliance guidance, and access to trade shows, expos, and key buyers.

 

Our Shopify-powered store, www.MadeInBritainBrands.com, gives British products direct-to-consumer visibility with no U.S. import duties under the US$800 de Minimis tariff exemption.

By offering strategic support, on-the-ground representation, and digital marketing integration, we empower British brands to succeed abroad—sustainably, profitably, and proudly.

Our Mission

The Made in Britain Trade Centre was born from a powerful belief—that British manufacturers deserve a bold, effective path to international growth, especially in the United States.

 

Founded by passionate exporters and trade consultants, our journey began with a clear mission to bridge Britain’s excellence with America’s opportunity.

 

After decades of navigating the complexities of export regulations, international trade fairs, and market access challenges, we saw the need for a simpler, smarter route for UK companies.

 

Based in Fort Lauderdale, Florida, our trade centre and consultancy team work hand-in-hand with British SMEs to navigate U.S. compliance, connect with buyers, and thrive through our integrated sales and marketing ecosystem.

Through our dynamic e-commerce platform and trade events, we provide real sales channels and powerful storytelling tools to showcase what makes British products world-class. From food and drink to fashion and technology, we are proud to represent the spirit of British innovation.

 

Our Story

Our Vision

At the Made in Britain Trade Centre, our vision is to be the leading launchpad for British manufacturers and brands to enter, grow, and succeed in the U.S. market.

 

We envision a world where British craftsmanship, innovation, and quality are globally celebrated, and where Made in Britain products are accessible to buyers and consumers across the Americas.

We aim to make the USA the most profitable and exciting export destination for UK-based companies by removing trade barriers, simplifying compliance, and offering real-world market access.

 

Through our Florida-based trade centre and e-commerce platform, we position British brands where they matter most—in front of U.S. buyers, distributors, and consumers.

As a trusted UK trade consultancy for the American market, we are building a global bridge between Britain and the Americas.

 

Whether you are an artisan, a heritage manufacturer, or a tech innovator, our vision is to elevate your brand on a global stage.
 

Welcome to the Made in Britain Trade Centre's global team of expert consultants. With diverse experience across sectors and continents, each consultant plays a vital role in supporting British manufacturers and exporters to enter and thrive in the U.S. and wider Americas marketplace.

Our Team

Our Team

Welcome to the Made in Britain Trade Centre's global team of expert consultants. With diverse experience across sectors and continents, each consultant plays a vital role in supporting British manufacturers and exporters to enter and thrive in the U.S. and wider Americas marketplace.

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Christopher George

Founder, CEO

Role at MITBC:  CEO, Operations

​​​​Location:  London, UK and ​Florida, USA

With over 30 years of international trade and business experience, he is dedicated to promoting British excellence overseas and creating high-impact export opportunities for UK manufacturers across the USA, the Caribbean, and Latin America.

As an expert in global market entry, Christopher provides strategic guidance, cultural insight, and a vast network of regional connections to help British companies succeed internationally.

 

Christopher also leads Made in Britain Brands, the Centre’s dedicated e-commerce platform, which showcases and sells British-made products directly to buyers throughout the Americas.

Fluent in English, French, and Spanish, with a working knowledge of Brazilian Portuguese, Christopher is a skilled cross-cultural communicator who builds trusted partnerships and delivers results.

 

His mission is simple yet powerful:

To make 'Made in Britain' mean business worldwide.

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Emily Hughes

Global Business Strategist & Creative Branding Consultant

Role at MIBTC:  Global Business Strategist & Creative Branding Consultant

Location: Fort Pierce, Florida

Emily is an award-winning entrepreneur and has a strong background in export development, branding, and product positioning.

 

At the Made in Britain Trade Centre, Emily supports British SMEs in crafting powerful brand narratives and executing tailored marketing strategies for the U.S. market.

 

She delivers workshops and consulting on retail readiness, multi-channel distribution, and business expansion.

Services Provided:

Brand storytelling and visual identity consulting

Marketing strategy for U.S. market entry

Retail readiness training and coaching

Omni-channel sales planning and execution

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Antonio Falco 

UK Sales Development Consultant & SME Champion

Role at MIBTC:

Location: Surrey, United Kingdom


Antonio is a respected sales strategist and business mentor with decades of experience supporting UK small businesses. As former Regional Chair of the FSB and Young Enterprise UK board member, he brings a deep understanding of SME challenges.

 

At MIBTC, he equips British companies with the mindset, sales tools, and outreach strategies needed to scale their business into the U.S. and international markets.


Specialties: Sales strategy, SME development, coaching, entrepreneurship, market readiness

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Paul Walters

International Trade & Customs Compliance Specialist

Role at MIBTC:
Location: Lancaster, United Kingdom

Paul offers unmatched expertise in trade compliance, customs, and cross-border logistics. As Head of International Trade at the North & Western Lancashire Chamber of Commerce and a director at SIITACE, he advises MIBTC clients on navigating customs procedures, meeting U.S. import regulations, and leveraging tariff exemptions like the $800 De Minimis rule. He also supports clients with strategic trade documentation and risk mitigation.

Specialties: International trade, customs compliance, export documentation, risk management
 


 

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Ty Grady

Executive Leadership & Business Transformation Advisor

Role at MIBTC:  Executive Leadership & Business Transformation Advisor

​Location: Jacksonville, Florida

​​

​Ty is a seasoned business school professor, executive coach, and founder of the Freedom Financial Institute. With a wealth of experience in leadership development, operations strategy, and business transformation, Ty helps MIBTC clients align their teams, scale operations, and prepare for long-term success in the American market.

Services Provided:

  • Executive coaching for business owners and managers

  • Leadership development and team performance training

  • Investor readiness and business scaling strategy

  • Workshops for operational excellence and transformation

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Kenneth Wong

U.S. Healthcare & Business Marketing Specialist

Role at MIBTC:

Location: Fort Lauderdale, Florida


With over 20 years of experience in healthcare business strategy, marketing, and consulting, Kenneth offers valuable insight to British medical and wellness companies looking to enter the U.S. market.

 

His background includes senior roles at Jackson Health System, Broward Health, and major pharmaceutical firms.

 

At MIBTC, Kenneth advises on healthcare market entry, brand development, trade show planning, and public-private partnerships. He also supports product localization for the American market.

 

Specialties: Healthcare market strategy, branding, marketing, nonprofit consulting, business development.

 

Why Florida?

Florida is one of the most strategic trade hubs in the entire Western Hemisphere.  Here is why British manufacturers should choose Florida as their U.S. entry point:

  •  Location, Location, Location – Florida connects the USA, the Caribbean, and Latin America. It is a true gateway to over 35 countries.

  • International Business Infrastructure – Miami and Fort Lauderdale are home to hundreds of international banks, ports, logistics firms, and global headquarters.

  • Tax-Friendly Environment – Florida has no state income tax and a pro-business regulatory climate.

  • British Presence – Over 300 UK companies are already operating successfully in Florida.

  • Home of the Made in Britain Trade Centre – We are based in Fort Lauderdale, helping you build relationships and gain access to new markets.


 

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