LATIN AMERICA
Latin America is the world’s most urbanised region with a larger middle class than China and India combined. Taking Colombia for example, it is a country of just under 50 million people, whose middle class for the first time now outnumber their poor and its consumers are now seeking new products.
By studying inter-regional trade patterns, the Made in Britain Trade Centres do not ask small and medium-sized businesses to stock valuable merchandise in plural locations, but showcases these wares before young, increasingly affluent markets with English language proficiency and US Dollar economies, to make the sales experience as seamless as possible for British small and Medium-sized businesses.
In terms of the economic potential growth of the region it is very clear from the export figures of US companies, that have already engaged with the region, that there is an enormous latent opportunity in markets across Latin America which are entirely accessible to small and medium-sized UK merchants but which for some reason seem to be perceived as being “too far, too complicated” for them.
This is the opportunity that the Made in Britain Trade Centres will leverage to small and medium-sized British businesses through their in-situ showrooms and participation in selected and relevant regional trade fairs.
By studying inter-regional trade patterns, the Made in Britain Trade Centres do not ask small and medium-sized businesses to stock valuable merchandise in plural locations, but showcases these wares before young, increasingly affluent markets with English language proficiency and US Dollar economies, to make the sales experience as seamless as possible for British small and Medium-sized businesses.
In terms of the economic potential growth of the region it is very clear from the export figures of US companies, that have already engaged with the region, that there is an enormous latent opportunity in markets across Latin America which are entirely accessible to small and medium-sized UK merchants but which for some reason seem to be perceived as being “too far, too complicated” for them.
This is the opportunity that the Made in Britain Trade Centres will leverage to small and medium-sized British businesses through their in-situ showrooms and participation in selected and relevant regional trade fairs.
